Verizon

Product video for Verizon business internet. How do you address three different audiences in the same video? If you start talking enterprise, you lose the small and midsize markets, etc. Normally you would do three different videos. No budget for that. So came up with this idea for triplets. Each brother has a different size biz, so each needs something different from Verizon. Yet they're all connected. Which is what we're selling – connectivity.